Monday 16 July 2018

A #SpecyalOpinion - Fisher Price Promises: Current Climate of the Music Industry!


There's a growing epidemic going on in the music industry, that's seeing various "promoters", "bookers", "managers", "label execs" etc. brainwashing artists and musicians alike into believing that their "services" are the "industry standard" and have been for decades. In reality, these people have typically been defrauded themselves in whatever area they were working in within music, and sadly they continue to add to these disgusting practises. They're choosing to go down this slimy road, instead of moving forward positively, working to help diminish those wrong-doers, they turn into one themselves convincing others this is the only way in this music society.

As the story goes, their shiny websites tell a compelling story of their colourful music background and the many household names they've had the pleasure to work with and/or help shape into the artists and musicians we've all come to love...and more importantly who you, the hopeful artist reading this, will natural become if you are fortunate enough to get chosen by them. Legendary venues who's stages are layered with years of the sweat and success of iconic artists, and you too could be part of these amazing legacies. Oh, but there's some fine print there...look a little closer. What? A (supposed) small fee? Oh don't worry that's just an "investment" into your career. During a very not-so-informative call, they try and assure you that working with them will transform your career and definitely take it to the next level. Don't focus on the payments, focus on the bulls*it advice that is being so generously shared with you. After asking a few poignant questions regarding their "services" and how they will actually help to move your career forward, they reply with "what's your draw?" "Are your social media numbers high enough?" Because an artist's actual talents as a vocalist, musician, performer etc. are basically of non-importance in today's current climate. When you reply with, "look at my live videos, those numbers equal my draw", they now feel backed into a corner and their promoter side comes out with "How many actual people can you bring out to fill my venue?" Because having a full house buying your food and drink is obviously way more important then the musical entertainment. I'm "hiring" you to do a service for me, but unlike the bouncers, bartenders, cooks, servers etc. you won't be paid your deserved fee...well maybe we can split the door with the split favouring the house although we both know the clientele are there to hear the live music you're providing...with most being friends and family of yours. So what's the point? "It's for exposure!" They say semi-confidently but you quickly take the wind out of their sails by stating "that's what social media is for though, I get global exposure daily!" Suddenly they've run out of tricks in their bag-o-bogus and now annoyingly state "That's how I get paid!" Without realizing it, they've just exposed their own fraud, plus so many others! The true purpose behind all of this, is for them to make money. This doesn't have anything to do with the love of music, as they all always claim. Being there for you the artist, because just like you, they are or were one too. It's solely about them alone. It has now even spread to once legit artists as well. Some of them are acting so desperate, that they're taking on any roles that are the flavour of that week or month, and claim they are this to get funds for themselves. Music education is getting hit hard currently with non credentialed "teachers" taking parents money and only teaching their children very bad habits...that will only have to be un-taught and re-taught properly later on. By that point everyone is over it, and they give up on it altogether. #SuchAShame

These fraud baths are beyond dirty and need to be stopped once and for all! Yes these deplorable practices have been going on for way too long, but that doesn't make them legit! The truth will always come to light. Let's finally all work together and take back the industry. Legit artists getting legit pay for their music services. How about going back to auditioning and letting them earn their spot instead of "gifting" it to them based on social media algorithms Their gifts and talents will fill the seats naturally. Don't let this eyeless tunnel vision keep going on, stop turning a blind eye.
That's just my #SpecyalOpinion 😎





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